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Pure Nordic

Discover a curated world of elegance and innovation, where you can shop for premium design products that elevate your lifestyle

Timeless, and stylish furniture pieces, meticulously crafted to infuse spaces with serene simplicity and lasting elegance

Our Manifesto
Donald Woodring

Lead Designer, Pure Nordic

About the firm

Lifestyle furniture shop and design studio founded in Malmö curating new Scandinavian aesthetics

Meet our dynamic team of interior designers, where creativity meets functionality to redefine spaces. With a shared passion for transforming environments, each team member brings a unique perspective and specialized expertise to the table. From concept to execution, we blend aesthetics with practicality, turning visions into vibrant, harmonious realities. With a keen eye for detail and a commitment to client satisfaction, our team is dedicated to crafting personalized, inspiring interiors that resonate with individual lifestyles. Together, we bring your dreams to life, one space at a time.

From concept to completion, we blend functionality with aesthetics, ensuring every project is a testament to our commitment to creating environments that reflect your personality and aspirations. Join us in the journey of shaping spaces that tell your story.

“ There's an extraordinary joy that comes from knowing the designs you bring to life resonate with profound purpose.”

Torben Svensson
Torben spearheads our team, shaping designs that seamlessly blend aesthetics and functionality. Their leadership sets the tone for an environment where creativity flourishes.

Lovisa Bergstrom
As our seasoned senior designer, Lovisa brings a wealth of expertise in curating spaces that exude elegance. With a portfolio of successful projects, their touch transforms every room into a sophisticated haven.

Henrik Larsgaard
Known for pushing the boundaries of design, Henrik injects fresh ideas into every project. Their innovative approach ensures that each space is a unique reflection of the client's personality and lifestyle.

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News & Updates

Explore our blog for insights on Nordic design, sustainable living, and tips to elevate your space with our style

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    SHOWROOM

    2pm - 6pm
    9am - 6pm
    9am - 6pm
    9am - 6pm
    9am - 6pm
    9am - 8pm
    Closed

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    Authentic and distinctive fashion with a universal appeal

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    Embrace the essence of street sophistication with our brand, where we redefine the boundaries of style and innovation in streetwear. As a trailblazer in the fashion industry, our mission is to offer authentic, high-quality apparel

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    Minimal and fresh design meets streetwear innovation

    A curated society and culture store

    About the Brand

    Step into a realm where passion for sneakers transcends mere footwear, a unique store meticulously curated by sneaker aficionados for whom every pair tells a story.

    Est. 2015 - New York

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    Your go-to source for the latest trends, collaborations, and exclusive insights from the streetwear world. Dive into updates that keep you connected to the pulse of fashion.

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    Be Colorful Be  True 

    Explore a realm of minimalist chic and vibrant hues, offering an exclusive selection of high-quality, fashion-forward attire
    Welcome

    Discover a curated world of elegance and innovation

    In the heart of a world saturated with fleeting trends and fast fashion, our brand emerges as an enduring style, embracing a vibrant palette.
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    Comfort meets minimalism.

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      Shop Cosmetics

      Hand and Body Care

      New Natural Cosmetics

      Natural, certified organic, and supercharged with unique, native botanical oils and extracts, our skin care is carefully formulated with the highest quality and sustainably-sourced plant oils, and waxes.

      Natural skincare ingredients

      We are here to deliver you the best available nature-based therapeutics the world’s leading experts offer.

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      Everyday Backpack$125.00

      Spectrum X-200T$1,400.00

      Integra Trident$950.00

      Traverse Winner$175.00

      Lloyd Wright Chair$650.00

      We challenge the conventions of clean beauty

      A nutrient-rich and powerful blend of oils

      Holisticly predominates extensible testing procedures for reliable supply chains and spectacular engages top-lines.

      Amber & Oak

      100% natural and organic

      2023 ⸻ Collection
      2023 ⸻ Collection

      Clean, skincare and beauty ✳︎

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        The Handmade

        Timeless Piece

        Dive right into our handmade ceramics and pottery selection here at our online shop. We create first-class pottery made by ceramic. Each piece reflects a story.

        Crafted with love

        Custom Made

        Inspired by semplicity and functionality, our ceramic studio is built on the philosophy of beauty in the practical use of everyday objects.

        From Italy

        2005

        Contemporary
        Ceramics

        Objectively innovative empowered manufactured products whereas parallel platforms. Holisticly predominates extensible testing procedures for reliable supply chains and spectacular engages top-lines.

        Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas.

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        Our one-of-a-kind ceramics

        2023 ⸻ Collection
        2023 ⸻ Collection
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        Our Story

        Robert MacKenzie

        In our studio, we recycle all clay and glaze leftovers and ensure that our waste is minimalized. In our courses, we always recommend our students put love and time into their pieces. So they will end up with a result that they can appreciate and cherish for years to come, and we love recycled/upcycle.

        Objectively innovate empowered manufactured products whereas parallel platforms. Envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing.

        Podcasting operational change management inside of workflows to establish a framework. Taking seamless key performance indicators offline to maximise the long tail. Keeping your eye on the ball while performing a deep dive on the start-up mentality to derive convergence.

        Objectively innovate empowered manufactured products whereas parallel platforms. Envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing.

        Podcasting operational change management inside of workflows to establish a framework. Taking seamless key performance indicators offline to maximise the long tail. Keeping your eye on the ball while performing a deep dive on the start-up mentality to derive convergence.

        Objectively innovate empowered manufactured products whereas parallel platforms. Envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing.

        Podcasting operational change management inside of workflows to establish a framework. Taking seamless key performance indicators offline to maximise the long tail. Keeping your eye on the ball while performing a deep dive on the start-up mentality to derive convergence.

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        Purchase Now

        Everyday Backpack$125.00

        Spectrum X-200T$1,400.00

        Integra Trident$950.00

        Traverse Winner$175.00

        Everyday Backpack$125.00

        Spectrum X-200T$1,400.00

        Integra Trident$950.00

        Traverse Winner$175.00

        Everyday Backpack$125.00

        Spectrum X-200T$1,400.00

        Integra Trident$950.00

        Traverse Winner$175.00

        Everyday Backpack$125.00

        Spectrum X-200T&#